Let’s be honest: AI-generated content is everywhere. Open LinkedIn, browse Medium, or even scroll through brand blogs, and you’ll spot the telltale signs, bloated intros, generic advice, and that unmistakable “polished but personality-free” tone.
Now, don’t get me wrong. AI has its place (I mean, hello), but the digital world is gasping for real content. Content that actually resonates, informs, entertains, or makes people feel something.
So how do you create high-quality content that cuts through the AI static? Whether you’re a brand, a creator, or just trying not to bore your audience to death, these six tips will help you stand out.
1. Write like you speak (but cleaner)
If your content sounds like it was written by a robot reciting a textbook, people will scroll past faster than you can say “SEO.” The goal isn’t to dumb things down. It’s to sound human. That means contractions, rhetorical questions, short punchy sentences, and the occasional “hey, you.”
Quick fix: Read your draft out loud. If it makes you cringe or gasp for breath, it needs reworking.
2. Stop summarizing the internet
AI is great at rehashing the top ten Google search results. You, on the other hand, can offer perspective, nuance, and actual experience. Give your audience something they haven’t heard before.
Try this: Add a personal anecdote, a real-life example, or a strong opinion that AI would never dare to have. People remember bold takes and lived insights, not “here are five generic facts about content marketing.”
3. Be specific. Seriously.
“Create value.” “Engage your audience.” “Quality over quantity.” These are content buzzwords that mean nothing without context. Specificity is what separates forgettable fluff from content that sticks.
Instead of: “Engage your audience with interactive content.”
Try: “Embed a one-question poll halfway through your blog to capture reader sentiment before they bounce.”
4. Structure it like a human brain wants it
Humans don’t read the internet like they read books. We skim. We scroll. We jump to the bold bits. So your content has to be skimmable and meaningful.
Here’s how:
- Use subheads that actually say something (not just “Introduction” or “Conclusion”)
- Keep paragraphs short (two to three lines max)
- Add bullets, bolding, and visuals when possible
Structure is not decoration. It’s how you keep people from bouncing.
5. Fact-check like your credibility depends on it (because it does)
AI content often invents facts. That means it sounds confident but can be completely wrong. The easiest way to stand out is to be accurate. Reference real data. Link to trustworthy sources. Add timestamps when quoting stats.
Treat every stat like a potential lie until verified. Especially if you got it from ChatGPT.
6. Inject a point of view, even if it’s subtle
People don’t follow brands or creators just for information anymore. They want perspective. Personality. Voice. You don’t have to be controversial for the sake of it, but a little edge goes a long way.
Bland: “Here are some content tips.”
Better: “I’m tired of seeing content that reads like it was copy-pasted from Wikipedia. Here’s how to fix that.”
Let readers feel like they’re learning from a person, not an instruction manual.
Bonus: Know when not to publish
Here’s something AI won’t tell you. Not everything needs to be posted. If a piece doesn’t add anything new, solve a real problem, or reflect your voice, maybe it shouldn’t go live.
Content saturation is real. Sometimes the boldest move is saying, “We can do better.”
Final thoughts: The human edge is your superpower
In a world where bots are churning out thousands of articles per minute, your best weapon is you. Your voice. Your taste. Your ability to empathize, notice nuance, and tell the truth in a way that matters.
So next time you write, ask yourself: “Could this have been written by a well-trained AI?”
If the answer is yes, go back and give it a little more of yourself.
Because that is what makes content stand out in the noise.
